A redirect is a way to automatically send users and search engines from one URL to another.
It’s used when a webpage moves, is deleted, or replaced, so visitors and crawlers don’t end up on a broken page.
Example:
If example.com/old-page is moved to example.com/new-page, a redirect ensures anyone visiting the old URL is sent to the new one.
Redirects help preserve SEO rankings, user experience, and link value.
Table of Contents
Redirect Meaning – Uses
Practical uses of redirects are –
- Page Moved or Renamed – Redirect users to the new URL when a page’s address changes.
- Website Migration – Preserve traffic and SEO when moving to a new domain.
- Fix Broken Links – Redirect deleted or outdated pages to active ones.
- Merge Duplicate Content – Consolidate multiple similar pages into one main version.
- Switch from HTTP to HTTPS – Redirect all old HTTP pages to secure HTTPS versions.
- Non-www to www (or vice versa) – Maintain consistency in URL format across your site.
- Temporary Promotions – Use temporary redirects for short-term offers or campaigns.
- Mobile-Friendly Versions – Redirect mobile users to mobile-optimized pages.
- A/B Testing – Send users to different versions of a page for testing performance.
- Preserve SEO Value – Transfer ranking power and backlinks from old pages to new ones.
Redirect Meaning – Related Terms
- 301 Redirect
- 302 Redirect
- 307 Redirect
- 308 Redirect
- Meta Refresh
- HTTP Redirect
- URL Redirection
- Server-Side Redirect
- Client-Side Redirect
- Permanent Redirect
- Temporary Redirect
- Canonical URL
- Redirect Chain
- Redirect Loop
- Redirect Map
- Redirect Rule
- .htaccess Redirect
- JavaScript Redirect
- HTML Meta Redirect
- HTTP Status Code
- Link Equity
- PageRank
- SEO Redirect
- URL Rewrite
- URL Forwarding
- Broken Links
- Dead Pages
- Crawl Errors
- 404 Error
- Soft 404
- URL Migration
- Domain Migration
- HTTPS Migration
- www vs non-www
- HTTP Headers
- Server Configuration
- Apache Redirect
- Nginx Redirect
- DNS Forwarding
- Redirect Testing
- Redirect Audit
- Redirect Strategy
- Link Juice
- SEO Audit
- Search Engine Crawlers
- Indexing
- Technical SEO
- Website Migration
- URL Mapping
- Redirect
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