302 Redirects Meaning – A 302 Redirect is an HTTP status code that tells search engines and browsers that a webpage has been temporarily moved to a different URL. It signals that the change is not permanent, and the original URL will be used again in the future.

When a 302 redirect is set up, users are automatically sent to the new page, but search engines keep the original URL indexed — meaning link equity (SEO value) is not fully transferred to the new destination.

302 Redirects Meaning – Uses

• Website Maintenance – Use a 302 redirect to temporarily send users to a maintenance page while updating the main page.
• A/B Testing Pages – Redirect traffic to alternate versions of a page to test design or content performance.
• Promotional Campaigns – Point users to a temporary landing page during short-term offers or events.
• Mobile-Specific Versions – Direct mobile visitors to a temporary mobile-friendly page while improving site responsiveness.
• Geo-Targeted Testing – Send specific regional users to localized content for temporary testing or analysis.
• Temporary Navigation Changes – Guide visitors to alternate sections during site restructuring without affecting rankings.
• Feature Rollouts – Redirect a portion of users to beta or preview pages during phased feature launches.
• Seasonal Product Pages – Move traffic to temporary seasonal collections without altering permanent URLs.
• Traffic Load Balancing – Divert excess traffic to backup pages or servers to manage high-load situations.
• Client or Stakeholder Previews – Temporarily show new pages to clients without affecting the original site’s indexing.

302 Redirects Meaning – Related Terms

• Temporary redirects
• HTTP 302 status code
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• Web server redirect
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• 3xx status codes
• Temporary routing
• URL mapping
• URL forwarding
• Search engine redirect handling

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